We listen before we suggest
We learn about your business and customers before proposing anything. Without that knowledge, a proposal is a guess with your budget.
About us
We ask questions. Then we get to work.
We're Web and Brand, based in Assen. We work on the things customers see, like your identity, website and content, and the systems that help your business run behind the scenes.
We start by getting to know your business. We'll ask questions, look at what you have and tell you if we think a different approach would help. Then we get on with the copy, design, development and maintenance.
We get to know your business. Then we get to work.
A business changes. Its website, identity and working processes often lag a few years behind. Something gets added, something else gets adjusted, and eventually the pieces stop fitting together. Nobody planned it that way. It happened gradually.
That's why we look at the whole picture. What makes your business different? What should customers notice? And what could be easier in the day-to-day work?
We work across brand, content and technology. Designing a good website starts with knowing what it needs to say. Content shows what you do. Useful integrations mean less time keeping everything updated. If we're honest, that last part is one of our favourite jobs.
We review what's already there and keep what works. Starting again from scratch is rarely necessary.
A small team with the right people around us.
You don't need to divide your question into copy, design and development. That's our job. We look at what the project needs and bring in the right people.
- Story & DesignPositioning, copy, visual identity and the materials that put them to work.
- Interaction & TechnologyDesign, development, integrations and a system you can use.
- Imagery & ContentPhotography, video and content that show what you do.
If a specialist is involved, you'll know in advance. We agree who will handle each part.
Working with businesses since 2009.
Web and Brand began in 2009 as a hobby: building websites and working on brands. It became a business, but the curiosity stayed. Over time, online shops, portals and integrations joined the work. The approach remained the same: first understand what's needed, then make it.
The business changed too. First a one-person operation, later with employees and collaborators. We choose the specialists for each project according to what it needs.
- 2009
Web and Brand is founded
A hobby grew into a business. The early years were spent building websites and developing brands.
- 2014
Our first office
Our own place at last, with a door, a key and coffee that could officially go through the books.
- 2016
Our first employee: Ferdi
Ferdi joined Web and Brand in 2016 as its first employee.
- 2019
Our second employee: Floris
Contract on the table, signatures in place, and the engine room suddenly felt a lot less lonely.
- 2021
A period without an office
Work continued remotely, with plenty of video calls.
- 2025
A flexible workspace at OF-US
Back to a physical base.
How we like to work
Honest advice
We discuss what's needed, what can wait and what you can do yourself, even if that makes the project smaller.
You know where you stand
You know who's working on your project and who's responsible for each part.
We think it through and see it through
An idea is only useful when you can put it to work. We develop the thinking and make the thing itself.
Room to grow
We discuss in advance how you'll maintain the content and how your website or materials can grow with the business.
We stay involved
After handover, we can help with maintenance, content and improvements. We agree what you'll do yourself and where you need us.
Projects of our own
We also build things we believe in: a platform for creators, a practical WordPress plugin and a website that gets you outdoors.
CreatorDeckCreatorDeck
Bring content and results from different channels into a deck for a collaboration. CreatorDeck helps creators present their work and choose what's relevant to each proposal.
Explore CreatorDeck
Web and Brand Cookie Plugin
A cookie bar for WordPress, with design settings and a Google Tag Manager integration. Includes instructions for passing visitors' choices to your tags.
Explore the plugin
Ben in Beeld
Walks, favourite places, and original photography and video. Ben in Beeld combines the enjoyment of being outdoors with a website to help you find your next walk or place to explore.
Discover Ben in BeeldShall we talk?
Tell us what you're working on and what you'd like to create or improve. We'll discuss how Web and Brand could help.
Let's talk about what you need.
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