Ben developing a digital project — AI-generated visual

Systems & AI

Better tools for the way you work.

Give customers a useful portal, bring your data into focus or connect the tools your team uses. We build bespoke systems and practical AI tools around the people who need them.

The right tools. Connected to the right information.

Sometimes the tools you have don't quite do the job. Customers need somewhere to log in, useful information is hard to see, or two systems won't share it. We help you work out what's missing.

We look at who will use the system, what they need to know and what they need to do. That tells us whether to build a portal, dashboard, integration or bespoke application, and where AI could be useful.

We build on what already works. The first version has a clear scope, with access, data quality, checks and maintenance considered from the outset. Automation is one option; better insight or an easier experience for customers can be just as valuable.

  • A workspace for your customers or team
  • See what your data is telling you
  • Connected Systems & Practical AI

What could work better?

A workspace built around your team

Digital development work on a monitor and phone — AI-generated visual

A focused application where existing tools fall short. A client portal, dashboard or internal application brings information and tasks together. We establish who needs access and what they need to do, then build and test the essential journey before expanding it.

  • Portals & Dashboards
  • Bespoke Development
  • Maintenance & Ongoing Development

See what your data is telling you

Illustrative dashboard with fictional enquiry data

Turn scattered information into a useful overview. We establish the information you need to do the work or make decisions. Then we connect and organise the available sources and develop a dashboard or report. Together, we check where the data comes from, what it means and how current it is.

  • Dashboards & Reports
  • Connect Data Sources
  • An Overview for Your Team

Get your systems talking

Illustration of data passing between a website and CRM

Let information move between the tools you already use. We might connect your enquiry form to your CRM, so the same details don't need entering again. We agree which data transfers and what should happen if something goes wrong.

  • APIs & Integrations
  • CRM, Forms & Administration
  • Data Synchronisation

Reduce manual work

Example workflow showing an enquiry, checks and human follow-up

Turn recurring steps into a workflow you can check. From a new enquiry to a task, notification or document, we map the process and automate the parts that suit it. You retain visibility of exceptions and the points where a person needs to decide.

  • Map the Process
  • Automation & Notifications
  • Exceptions & Checks

Find a useful role for AI

AI example with fictional source notes, a draft and human review

First establish where AI could help, then run a small test using your own work. It might help search documents, summarise information or prepare a first draft. We test familiar examples and assess the results together, identifying useful support and where human review remains necessary.

  • Find & Process Information
  • Drafts & Assistance
  • Test Quality & Usefulness
Show us how you work
A workspace with design and development on two screens

More than 500 businesses have worked with us

From local businesses to established names. Here are some of the clients we work with, or have worked with in the past.

What it's like to work with us

Translated from Dutch.

Customer feedback based on 12 reviews
· Google

I'm very happy with the result and benefit from it every day.

Mirjam de WinterGoogle review
· Google

What I appreciate is that he thinks problems through with you and offers good solutions.

Ellen ZwiersGoogle review
· Google

Ben and his team stood out for their creativity, clear communication and helpful ideas.

Ibrahim ChaabaneGoogle review
· Google

A great team and a real pleasure to work with.

Marc RuttenGoogle review
· Google

Ben exceeds expectations. Leave the creative process to him for the best results!

Mark HameetmanGoogle review
· Google

We were well supported throughout development, with a fantastic end result. Brilliant team!

Mark LeeuwesteijnGoogle review
· Google

5 out of 5 stars

NanneGoogle review
LinkedIn

Since Ben at Web and Brand handled my first branding update, I haven't really approached another agency.

Robin RasRusty Lake
LinkedIn

Web and Brand has been our first choice for marketing work for years.

Martijn van der Laak@martijnjoseph
LinkedIn

I found their input across a range of areas extremely useful.

Jan Laurens KersbergenMoore MKW
LinkedIn

There's a reason we at World Servants keep coming back to Ben and his colleagues.

Theunis Sjoerd ElzingaWorld Servants
LinkedIn

In short, someone who is passionate about his work, knows his craft, and is keen to use that knowledge to help you achieve your online goals!

René Lolkema@lolkemarene

Built for real businesses

See all our work

Your questions, answered

Does everything need to be rebuilt?

No. We start with the systems you already use and look at what's possible with them.

When is AI a good choice?

When the application is useful and its output can be checked. We first consider the task, data and required quality. AI is one possible tool.

What happens to our data?

Before starting, we agree which data is needed, who can access it and which services will process it. Those decisions are part of choosing a solution.

Can we start with a small first version?

Yes. We define one process or application, test it, and then decide whether further development is worthwhile.

Can you build a bespoke portal or application?

Yes. We first establish who will use it, the information they need and the important tasks. Then we develop a clearly scoped first version, with access, integrations and maintenance agreed in advance.

How do we decide what a dashboard should show?

We start with the questions you need answered. Then we check which sources are available, what the data means and how current it is. That determines what we can responsibly show.

What would help your business work better?

A portal, dashboard, integration or AI tool for your business? Tell us what people need to do with it. We'll work out what's required together.

What do you have in mind?

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