Make your brand more recognisable

Make every impression unmistakably yours.

Your story, identity, website and content working together.

Your website, proposals and social posts should feel like the same business. We help you make them recognisably yours without losing what makes you different.

Logo and identity: coordinated poster, card, colours and typography for Web and Brand
  • Established in 200917 years in branding and web development.
  • 500+Happy clients
  • Customer feedback based on 12 reviews

📍 Based in Assen, working across the Netherlands

Recognition starts with consistency.

You don't need a new style for every channel. We make clear choices and turn them into materials and formats you can use yourself.

  • A Story That Fits Your Business
  • A Consistent Identity Across Your Materials
  • Templates You Can Keep Using

One recognisable brand. Wherever people find you.

A message your whole team can use

A clear basis for what you say and how you sound. We identify what makes your business distinctive and what customers should notice, giving direction to the words, design and materials.

  • Brand Story & Audience
  • Core Message
  • Tone of voice

A distinctive identity

Make your visual identity useful. We look at how your logo, colours, typography and imagery work together. Sometimes we refine the existing style; sometimes your situation calls for something new.

  • Logo, Colour & Typography
  • Image Style
  • Practical Guidelines

Images that tell your story

We create and edit material that fits your story and brand. Your identity should stay recognisable when you publish a post, send a proposal or add a page. So we develop the chosen style into practical applications.

  • Photography & Image Selection
  • Short Video & Animation
  • Design & Social Templates

Templates that keep things consistent

Templates and examples that keep your brand consistent. Guidelines and useful templates help you and your colleagues maintain the identity, with decisions documented for everyday use.

  • Social templates
  • Presentations & Documents
  • Website & Everyday Communication

How we'll get there

We start with your situation. You'll see the work as it develops and discuss the decisions with us.

  1. Understand your brand

    We discuss your business, your audience and the materials you already use.

  2. Choose a direction

    We turn the brand decisions into a clear story, identity and examples.

  3. Develop the materials

    You see how the identity works wherever your customers encounter it.

  4. Give your team what they need

    You receive the agreed files, templates and guidance to keep using the brand.

Illustration of discussion and work at Web and Brand

Explore brand and website projects that bring story, design and practical use together.

A brand that holds together in everyday use.

More projects

A brand your team can actually use.

We develop your brand in the materials you use. You judge an identity through a website, post or proposal, rather than leaving it as a design on paper.

Make your next impression feel like you.

Your brand comes to life through the materials you use. We bring your identity, copy and imagery together, so your website, posts and other communications are recognisably yours.

Explore brand, content & marketing
Illustrative brand applications using the same colours and typography

What it's like to work with us

Translated from Dutch.

Customer feedback based on 12 reviews
· Google

I'm very happy with the result and benefit from it every day.

Mirjam de WinterGoogle review
· Google

What I appreciate is that he thinks problems through with you and offers good solutions.

Ellen ZwiersGoogle review
· Google

Ben and his team stood out for their creativity, clear communication and helpful ideas.

Ibrahim ChaabaneGoogle review
· Google

A great team and a real pleasure to work with.

Marc RuttenGoogle review
· Google

Ben exceeds expectations. Leave the creative process to him for the best results!

Mark HameetmanGoogle review
· Google

We were well supported throughout development, with a fantastic end result. Brilliant team!

Mark LeeuwesteijnGoogle review
· Google

5 out of 5 stars

NanneGoogle review
LinkedIn

Since Ben at Web and Brand handled my first branding update, I haven't really approached another agency.

Robin RasRusty Lake
LinkedIn

Web and Brand has been our first choice for marketing work for years.

Martijn van der Laak@martijnjoseph
LinkedIn

I found their input across a range of areas extremely useful.

Jan Laurens KersbergenMoore MKW
LinkedIn

There's a reason we at World Servants keep coming back to Ben and his colleagues.

Theunis Sjoerd ElzingaWorld Servants
LinkedIn

In short, someone who is passionate about his work, knows his craft, and is keen to use that knowledge to help you achieve your online goals!

René Lolkema@lolkemarene

Your questions, answered

Do we need a new logo?

Not necessarily. Better guidance on colour, typography, imagery and copy can often make a substantial difference.

Can we use the identity ourselves afterwards?

Yes. We can create templates and practical guidelines for you and the people working with your brand.

What if we only need individual materials?

That's possible. We first review the existing style and guidelines, then develop the materials you need so they fit the rest of your brand.

Can the website and content be developed together?

Yes. That can help establish a consistent identity from the start. Together, we decide what's needed and the order of work.

How do we keep the identity consistent afterwards?

By documenting clear decisions and turning them into materials you actually use, such as brand guidelines, social templates or a presentation format.

Does your brand still feel like one business?

Show us what you use now. We'll look at what fits together, what can stay and what needs attention.

Let's talk about what you need.

This field is for validation purposes and should be left unchanged.

This site is protected by reCAPTCHA.