Brand identity
We define the foundation of your brand: positioning, audience, story, tone and the key choices that guide everything that follows.
Branding
Brand strategy and identity
Want your brand to feel clearer, more consistent and more professional?
Web and Brand helps bring your brand into focus. We clarify who you are, what you want to communicate and how that should come through consistently in your logo, identity, print, website and social media.
The result is a brand that looks good and works in practice across everything you publish.
Branding
A brand that feels right and works in practice
Many companies keep growing, but their brand does not automatically grow with them. The identity may be outdated, the message may have shifted or the materials no longer fit together.
We bring structure to that. We translate your business into a brand that makes sense, looks strong and can be used practically across your website, social media, print and day-to-day communication.
That creates a consistent foundation that builds confidence and stays practical for everyone working with your brand.
Logo and visual identity development
We design a visual identity with logo, colours, typography, image style and core assets. Not a loose style, but a recognizable system.
Brand guide
We document the main choices in a practical guide, so your brand can be applied consistently in communication, design and content.
Print and brand assets
We apply your brand to practical assets such as business cards, flyers, brochures, signage, presentations and social templates.
Approach
Approach
We work from substance to form. First we clarify what the brand needs to achieve, then we design and apply it.
Understand the business and brand
We discuss what you do, who you help, what you stand for and what is not coming across clearly enough yet.
Set the direction
We make clear choices about positioning, audience, identity, tone of voice and visual direction.
Develop the identity
We translate the direction into a logo, visual identity, colours, typography, image style and examples of use.
Create the assets
We create the assets you need, whether digital, printed or part of your broader brand system.
Document and hand over
We deliver the guidelines and files needed to use your brand consistently.
Prices and starting points
Pricing and starting points
These are not rigid packages. They are clear starting points for common branding questions.
Brand identity
From EUR 750
For clarifying your brand story, audience, tone and direction.
- Clear brand base
- Direction for website and content
- Practical choices
Logo and visual identity development
From EUR 1,500
For a recognizable visual identity with logo, colour, typography and core assets.
- Professional identity
- Usable online and offline
- Basic files included
Brand guide and assets
On request
For a brand guide, print, social templates or additional brand assets.
- Prevents loose choices
- Useful for team and partners
- Scalable per asset
Frequently asked questions
Frequently asked questions about branding
What does brand development cost?
Brand identity starts at EUR 750. Logo and visual identity development starts at EUR 1,500. The exact investment depends on the scope, assets and level of detail needed.
Do I need to know exactly what my brand should become?
No. If things are not fully clear yet, that is often exactly where brand identity work helps. Once the direction is clear, visual choices become much easier.
Can you also only create a logo?
Yes, but a logo is usually stronger when there is at least a basic direction for style, colour, typography and how it will be used.
Do I receive files and guidelines?
Yes. We deliver usable files and can document the most important choices in a practical brand guide.
Can you improve my existing identity?
Yes. Not every brand needs to start from scratch. Sometimes sharpening, cleaning up and making the existing identity easier to use is exactly enough.
Working together
Want to make your brand sharper and more consistent?
We will look at what is needed: brand identity, visual identity development or a practical refinement of your existing brand.