Your business has grown. Your offer has changed. But your logo, website, posts and campaigns still tell different stories. So you keep having to explain who you are and why someone should choose you.
We start with what you already have. A brand rarely needs replacing just because it's a few years old. We keep what works and change what no longer fits.
We work out what your brand needs to communicate before deciding how it should look. Then we design it for the places people will actually see it.
You'll see the identity on things you use: a website, a proposal or the front of your building. That makes it easier to judge whether the whole brand works, rather than choosing a logo on its own.
Sometimes that means refining what you have; sometimes it's a new identity or a regular content plan. Together, we decide what's needed and who will handle each part.
A clear starting point for your brand. Before designing an identity, we need to know what it should communicate. We bring your offer, audience and distinctive qualities into a story you can use to make decisions. We look at your business, plans and existing material, then propose a direction and refine it together.
A recognisable face for your business. We turn your story into a visual identity, with a logo, colours, typography and imagery that work together. You see the design on a website, in a proposal and on a building — not just on a blank page, where everything looks good. We then refine the chosen direction and prepare the files.
Make your brand useful, every day. An identity only earns its place when people can use it. We document the key decisions and create the materials you actually need. Together, we choose and develop the applications. The guidelines explain how to use the identity, including for the colleague putting something together in a hurry.
Recognisable content for your website and channels. We agree topics, formats and a schedule that fit your story and channels. Your team can supply ideas and material; we can develop, edit and publish them on your behalf. Before starting, we agree who supplies content, who publishes and who handles comments and private messages.
Imagery that brings your story into view. We create photography and short videos for your website, posts and campaigns. The story and intended channels guide what we shoot. We agree subjects, production and formats, then deliver the agreed selection and editing.
A focused message for the people you want to reach. We develop a campaign around a specific offer or objective, with content and materials for the chosen audience and channels. We agree who publishes and what we'll measure, then review the results and decide what to adjust.
From local businesses to established names. Here are some of the clients we work with, or have worked with in the past.
Translated from Dutch.
I'm very happy with the result and benefit from it every day.
What I appreciate is that he thinks problems through with you and offers good solutions.
Ben and his team stood out for their creativity, clear communication and helpful ideas.
A great team and a real pleasure to work with.
Ben exceeds expectations. Leave the creative process to him for the best results!
We were well supported throughout development, with a fantastic end result. Brilliant team!
Since Ben at Web and Brand handled my first branding update, I haven't really approached another agency.
Web and Brand has been our first choice for marketing work for years.
I found their input across a range of areas extremely useful.
There's a reason we at World Servants keep coming back to Ben and his colleagues.
In short, someone who is passionate about his work, knows his craft, and is keen to use that knowledge to help you achieve your online goals!
You're in the right place. We start with your business, your offer and your customers, and work out what sets you apart. You don't need to arrive with a finished brand strategy. We'll develop it together.
Often, yes. We look at what's recognisable and valuable, and what no longer fits. Then we decide together whether a refinement is enough or a bigger change would be more useful.
Brand guidelines, presentations, templates or print, for example. We make things you'll actually use. We'd rather not produce an eighty-page brand book that disappears into a drawer.
We share the design at agreed stages. You tell us what works and what raises questions; we explain the decisions and work through your feedback. The number of rounds is agreed in advance.
We choose channels around your audience, offer and available material, and agree which website or social channels we'll create and publish for. Different channels need different content and approaches.
We discuss topics, timing and the input available. Then we agree what to produce and when you'll review it. Frequency and volume are set together: no single publishing schedule suits every business.
We agree who reviews the content and how feedback is collected before publishing. We also establish who publishes and what access they need, so responsibility for the content stays clear.
We agree what you want to achieve and which available measures can help assess it. We review the content and results in that context, and discuss what could improve. We don't promise a fixed reach, follower count or number of enquiries.
Where is your business heading, and what does your brand need to do? Tell us a little. We'll look at your story, identity and content together.
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