Attract the right enquiries
A clear offer and a straightforward route to getting in touch.
Make it easier for the right customers to see why they should get in touch. We look at your offer, your website and what happens when an enquiry arrives.
17 years in branding and web development.📍 Based in Assen, working across the Netherlands
More visitors isn't always the first answer. First, people need to understand who you help, what you offer and what to do next.
Connect what you do with a recognisable customer need and a clear next step. We make it easier to understand who you help and which problem you solve, so visitors can decide whether the offer is right for them.
We start with what's already there. Sometimes a focused improvement is the best next step. We look at the pages people arrive on and the points where they need to move forward. What works stays.
A form or contact route suited to the enquiry. The right questions help people send a useful message. We also look at the confirmation and who handles the enquiry next.
See how a visit becomes an enquiry, within the measurement options agreed. We establish which steps can be tracked, giving you an informed starting point for improvements rather than changing things on instinct.
We start with your situation. You'll see the work as it develops and discuss the decisions with us.
We follow the path from first visit to follow-up and discuss the kinds of enquiries you want.
We decide whether your offer, copy, structure or contact journey needs attention first.
You see the new content and structure. We check that the contact journey is clear on desktop and mobile.
We review the measures agreed and discuss which next step would be useful.
See how we bring an offer, content and digital functions together in real websites and features.
A new button won't fix an unclear offer. We look at how your brand, content and technology fit together, then make the improvement your situation calls for.
Visitors need to understand what you offer and how to move forward. We connect your story, pages and contact journey, then put the agreed improvements into practice.
Explore websites & online shops
Translated from Dutch.
I'm very happy with the result and benefit from it every day.
What I appreciate is that he thinks problems through with you and offers good solutions.
Ben and his team stood out for their creativity, clear communication and helpful ideas.
A great team and a real pleasure to work with.
Ben exceeds expectations. Leave the creative process to him for the best results!
We were well supported throughout development, with a fantastic end result. Brilliant team!
Since Ben at Web and Brand handled my first branding update, I haven't really approached another agency.
Web and Brand has been our first choice for marketing work for years.
I found their input across a range of areas extremely useful.
There's a reason we at World Servants keep coming back to Ben and his colleagues.
In short, someone who is passionate about his work, knows his craft, and is keen to use that knowledge to help you achieve your online goals!
No. Demand, the offer, traffic and follow-up all play a part. We agree what we'll improve and how we'll assess its effect.
Not necessarily. We first look at your offer, key pages and contact journey.
Your offer, the pages visitors arrive on and the route to contacting you. Existing data can help, but we can also start with a conversation and a practical walkthrough of the site.
Yes. We can sharpen your offer and copy and use that work to shape the page. We'll agree what you supply and what we develop.
We choose a useful starting point and agree what can be measured or assessed. The quality of enquiries and how they're followed up matter too.
Tell us what you sell and how enquiries reach you now. We'll look at where an improvement would matter most.
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