Make your business easier to find
Give people useful answers when they're looking for what you offer, on a website that search engines can access and understand.
We explore the questions behind your offer and whether your website answers them well, from structure and copy to technical accessibility for search.
17 years in branding and web development.📍 Based in Assen, working across the Netherlands
Search visibility needs useful information and a website that makes it easy to find. We look at where the content and technology could improve.
What do people need to know before they become customers? We bring questions and topics together and compare them with your offer. The result is a content priority list, rather than a loose collection of keywords.
Focused pages that answer one question properly. A page needs a clear question, a useful answer and an appropriate next step. We help with structure, copy and connections to other pages.
Check the technical conditions for search visibility. We review how pages can be reached and how important information is presented, including internal links, metadata, mobile display and technical barriers.
Maintain existing content and identify what needs more work. Search visibility isn't a one-off copy change. We look at which information needs to stay current and where available search data suggests a useful improvement.
We start with your situation. You'll see the work as it develops and discuss the decisions with us.
We discuss your offer and research the questions your customers ask about it.
We decide which pages are needed and how the topics fit together.
We improve the content and tackle the technical points agreed.
We agree how to keep things current and review the available search and website data.
A clear website or catalogue starts with useful information and a logical structure. These projects show how we put that into practice.
We can turn the content decisions into pages and working technology ourselves, keeping copy, design and development connected. You don't have to reconcile separate pieces of advice.
Search visibility starts with what your customers want to know. We turn those questions into relevant content and a well-structured website, with a clear next step for visitors.
Explore websites & online shops
Translated from Dutch.
I'm very happy with the result and benefit from it every day.
What I appreciate is that he thinks problems through with you and offers good solutions.
Ben and his team stood out for their creativity, clear communication and helpful ideas.
A great team and a real pleasure to work with.
Ben exceeds expectations. Leave the creative process to him for the best results!
We were well supported throughout development, with a fantastic end result. Brilliant team!
Since Ben at Web and Brand handled my first branding update, I haven't really approached another agency.
Web and Brand has been our first choice for marketing work for years.
I found their input across a range of areas extremely useful.
There's a reason we at World Servants keep coming back to Ben and his colleagues.
In short, someone who is passionate about his work, knows his craft, and is keen to use that knowledge to help you achieve your online goals!
No. Search results change and depend on many factors. We focus on relevant content and sound technical foundations.
We focus on clear, accessible information that fits together. We can't guarantee inclusion in an AI-generated answer.
Not automatically. It may be more useful to clarify existing pages, remove overlap or connect important information more effectively.
Yes. We look at what's accurate, what's missing and where visitors need a clearer answer. Good existing content is retained.
Either is possible. We can start with a defined review and improvement stage, then agree what you'll maintain yourself and where support would be useful.
Tell us what you offer and who it's for. We'll look at how your website supports that and where it could improve.
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