A clear plan for your content
Decide what you want to say, who it's for and where to share it.
- Audience & Topics
- Content Themes & Formats
- Scheduling & Channel Selection
Content & Social Media
Give people something worth noticing.
A clear direction for your content. A schedule you can sustain.
There's plenty happening in your business worth sharing. We help turn it into topics, words, images and finished content for your website and social channels.
17 years in branding and web development.- 500+Happy clients
- Customer feedback based on 12 reviews
📍 Based in Assen, working across the Netherlands
Make every post part of a bigger picture.
We choose channels and formats that fit your audience and the time available. Then we create the content and organise production. Campaigns follow the same direction, with suitable copy, imagery and a schedule for the chosen channels.
Images that tell your story
We create and edit material that fits your story and your brand.
- Photography & Image Selection
- Short Video & Animation
- Design & Social Templates
Words that sound like you
From a clear individual post to a regular series: a recognisable voice for your organisation.
- Social Copy & Blogs
- Interviews & Editorial Content
- Ghost posting
A schedule you can keep up
Aligning the plan with production, so content becomes a consistent part of your work.
- Content Planning & Management
- Publishing as Agreed
- Reviewing & Improving
One story, recognisable throughout your communications.
More than 500 businesses have worked with us
From local businesses to established names. Here are some of the clients we work with, or have worked with in the past.
What it's like to work with us
Translated from Dutch.
· Google
I'm very happy with the result and benefit from it every day.
Mirjam de WinterGoogle review
· Google
What I appreciate is that he thinks problems through with you and offers good solutions.
Ellen ZwiersGoogle review
· Google
Ben and his team stood out for their creativity, clear communication and helpful ideas.
Ibrahim ChaabaneGoogle review
· Google
A great team and a real pleasure to work with.
Marc RuttenGoogle review
· Google
Ben exceeds expectations. Leave the creative process to him for the best results!
Mark HameetmanGoogle review
· Google
We were well supported throughout development, with a fantastic end result. Brilliant team!
Mark LeeuwesteijnGoogle review
· Google
NanneGoogle review
LinkedIn
Since Ben at Web and Brand handled my first branding update, I haven't really approached another agency.
Robin RasRusty Lake
LinkedIn
Web and Brand has been our first choice for marketing work for years.
Martijn van der Laak@martijnjoseph
LinkedIn
I found their input across a range of areas extremely useful.
Jan Laurens KersbergenMoore MKW
LinkedIn
There's a reason we at World Servants keep coming back to Ben and his colleagues.
Theunis Sjoerd ElzingaWorld Servants
LinkedIn
In short, someone who is passionate about his work, knows his craft, and is keen to use that knowledge to help you achieve your online goals!
René Lolkema@lolkemarene
Brand, Content & Marketing
We connect your brand, content and marketing, from positioning and visual identity to social channels and focused campaigns.
- Positioning & Visual Identity
- Content & Social Media
- Marketing & Campaigns
Websites & Online Shops
Your website can do more than introduce your business. We design and build websites and online shops that are easy to navigate. The right forms, functions and integrations connect what you offer online with the work behind the scenes.
- Content & Page Structure
- Design & Development
- Maintenance & Integrations
Your questions, answered
Which channels can you create content for?
We choose channels around your audience, offer and available material, and agree which website or social channels we'll create and publish for. Different channels need different content and approaches.
What kinds of content can you create?
Copy, imagery, video and social posts that fit your brand, for example. Together, we decide which formats you need and which production work belongs in the project. Existing material can be the starting point.
How do we plan content?
We discuss topics, timing and the input available. Then we agree what to produce and when you'll review it. Frequency and volume are set together: no single publishing schedule suits every business.
Can we approve posts before they're published?
We agree who reviews the content and how feedback is collected before publishing. We also establish who publishes and what access they need, so responsibility for the content stays clear.
Do we need to supply our own photos and videos?
We'll review the imagery you already have. You can supply material or include production in the project. We also discuss whether the material suits its intended use and which rights are required.
What's included in content management?
We define the content, channels and publishing tasks we'll handle. Customer service, replying to comments, extra production and technical changes aren't automatically included. We discuss additional work in advance.
Does social media management include advertising?
Not automatically. Organic content and paid campaigns need different agreements. If you'd like to advertise, we discuss the objective, work and budget first. Advertising spend and campaign management aren't quietly added to the scope.
How do we assess whether the content is working?
We agree what you want to achieve and which available measures can help assess it. We review the content and results in that context, and discuss what could improve. We don't promise a fixed reach, follower count or number of enquiries.
Let's talk about your content.
You don't need a finished content plan. Tell us who you want to reach and what's getting in the way.
What do you have in mind?
This site is protected by reCAPTCHA.