Strategy, formats and planning
We define topics, formats, channels and planning. We also agree who creates, reviews and publishes which content.
Social media management
Social media management
Want to stay visible on social media, but lack the time, structure or content to do it properly?
Web and Brand helps with strategy, content creation, planning, publishing, management and campaigns. We create content that fits your company, audience and way of communicating.
Not posting for the sake of posting, but building recognition and trust.
Social media management
Organise social media in a professional, practical way
Social media only works when something relevant happens regularly. Not posting for the sake of posting, but showing up with topics that fit your business.
Many companies have enough to say, but it never comes out consistently. Posts are made in between other work, visuals stay unused and campaigns get no proper follow-up.
We bring structure to that. We decide what needs to be said, create recognizable formats and make sure content is created, planned and published. Often in a mix: partly by us, partly by you or your team.
Content and visual creation
We create posts, captions, photography, video, reels and drone footage based on real stories from your business.
Social media management and ghost posting
We plan and publish content. Where it makes sense, we write or post on behalf of you or your company.
Campaigns and advertising
We use campaigns to support reach, enquiries, promotions or specific audiences.
Approach
Approach
For social media, we define not only what gets created, but how the collaboration works day to day.
Define the goal and situation
We discuss what social media needs to achieve, which channels matter and where things currently get stuck.
Define the collaboration
We agree who does what. Which content do we create? Which content do you publish yourself? What guidelines are needed for layout, tone of voice, imagery and input?
Work out topics and formats
We define recurring topics and formats, making content easier to create and more consistent.
Create and edit content
We create content or provide final editing on input from your team. That keeps the quality high, even when not everything is created by us.
Publish and agree on interaction
We plan and publish content. We also agree how to handle comments, DMs, mentions and proactive interaction with relevant accounts.
Evaluate and improve
We review what works, which topics resonate and where the approach needs adjusting.
Prices and starting points
Pricing and starting points
These services can stand alone, but are often combined into a practical monthly approach.
Content creation
From EUR 250
For individual posts, visuals, videos, reels or a small content series.
- Quick to deploy
- For concrete topics
- Visuals and copy
Social media management
From EUR 495 p/m
For captions, planning, publishing and management.
- Monthly approach
- Ghost posting possible
- Clear division of tasks
Campaigns and advertising
On request
For extra reach, enquiries, sales or attention around a specific goal.
- Campaign setup
- Audience and ads
- Reporting and adjustment
Frequently asked questions
Frequently asked questions about social media management
What does social media management cost?
Content creation starts at EUR 250. Ongoing social media management starts at EUR 495 per month. The exact price depends on the channels, content volume, campaigns and how much production or input is needed.
Do I need to provide content myself?
Not everything. Input from your business does remain important. We can help with photography, video, captions and formats, but the best content often comes from real situations inside your company.
Can you post on my behalf?
Yes. We can plan and publish content for you. Ghost posting is also possible, where we write and post on behalf of you or your company.
Can you do final editing on our own posts?
Yes. We can review, refine and align content from you or your team with the agreed style and guidelines.
Who responds to DMs and comments?
We agree on that upfront. We can handle some responses, while others are better handled by you or your team. We can also create guidelines for interaction and proactive engagement.
Do you also create video, reels and drone footage?
Yes. We can create short videos, reels, interviews, location footage and drone footage when it adds value to the story.
Working together
Want to hand over social media without making your brand feel impersonal?
We will look at what makes sense: individual content, ongoing management or a campaign around a specific goal.